Schedule of Events

Friday, July 17, 2009

 
1:00 pm – 5:00 pm 
CSRA Board of Directors Meeting
(*CSRA Board of Directors Only)

 

 Saturday, July 18, 2009

8:00 am – Noon
CSRA Board of Directors Meeting & NRA Senior Staff Meeting
(*CSRA Board of Directors & NRA Senior Staff Only)


1:00 pm – 5:00 pm 
CSRA Board of Directors Meeting *
(*CSRA CEO members invited to attend)

6:30 pm – 8:30 pm
Welcome Reception & Dinner
Offsite Location

sponsored by:





 

Sunday, July 19, 2009

7:30 am – 8:25 am
Breakfast

sponsored by:

8:30 am – 9:40 am
Educational Session:  "Selling and Marketing in a Down Economy Using Digital/Web Technologies"
Jeff Molander, Molander & Associates Inc.

  Jeff will discuss how successful associations/member organizations are (should be) using the Web LESS as an advertising vehicle and MORE as a content-rooted "honeypot" for member recruitment.  As the economy has worsened, organizations are challenged to KEEP members and by using a content or publishing approach they're managing to survive and thrive.  Jeff discusses how to begin by listening to what members & potential members want to read/view/hear about (content creation strategy), use of simple/cost effective social/Web 2.0 media to take first steps, cost/time justification, etc.  He will bring a few "association best practices" to discuss as case studies. 

sponsored by:

 
9:40 am - 10:00 am
Break

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10:00 am – 12:00 pm
Educational Session:  NRA/SRA Member Acquisition/Value Proposition for Membership
James Balda, Senior Vice President, Membership, National Restaurant Association
 

12:00 p.m. – 1:30 pm
Luncheon

sponsored by:



1:30 pm – 3:30 pm
Educational Session:  "Welcome to the Age of Conversation"
Drew McLellan

3:30 pm - 5:00 pm
NRA & SRAs Working Together on Social Media Platform & Information on Potential AMS Vendors
Open Forum with David Matthews, Senior Vice President,Chief Information Officer, National Restaurant Association

5:30 pm – 7:00 pm
Reception in the Centennial Room at the Hyatt
*Please join us for cocktails and a great view prior to your own dinner plans in Denver.

sponsored by:

Monday, July 20, 2009 

8:00 am – 9:00 am
Breakfast & Member Benefit Tradeshow

9:00 am – 10:00 am
Open Forum:  Best & Worst
What's worked?  What hasn't?  This session all CEO & Associate Members will participate in an open forum to share the
"best and worst" ideas used in membership recruitment, retention and marketing.
Working with Allied Members to Sell Membership/How to Sell Allied Membership
*What are the key ways your SRA has made itself valuable?
*What are the tools your SRA uses to sell to allieds?

Panelists:  Camille St. Onge, Washington Restaurant Association; Barb Simmons, Colorado Restaurant Association
Facilitator:  Patti Colley, Oklahoma Restaurant Asociation

10:00 am – 10:30 am
Fishbowl Presentation

10:30 am – 10:40 am
Break

sponsored by:


10:40 am – 12:00 pm
Case Study: Utilizing Mainstream Cloud Computing Solutions to Save Money
Sig VanDamme, VanDamme Associates

12:00 pm - 1:30 pm
Lunch & Member Benefit Tradeshow

5:00 pm
CSRA is "Taking You Out to the Ballgame"
We'll jump on the light rail into downtown Denver - then a short walk to Coors Field to watch the Colorado Rockies take on the Arizona Diamondbacks. 

sponsored by:

Tuesday, July 21, 2009

7:45 am – 8:45 am
Breakfast

sponsored by:

  10:30 am – 10:40 am
Break
sponsored by: